Effective age verification techniques: Lessons to be learnt from the online gambling industry

This one-year Oxford Internet Institute research project set out to explore the lessons learnt by the online gambling industry with respect to the successful application of age verification processes. These experiences and lessons were compared with age verification techniques applied in other industries including parts of the online retail and social gaming sectors. Specifically we sought to:

  • Understand the rationale for the use or non-use of age verification in three case studies, (online gambling, online sale of age-restricted goods and social gaming)
  • Explore lessons learnt from the development and deployment of existing age verification practices in these sectors
  • Identify examples of good practice to inform future practice across online industry sectors

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